ATÖLYE and HBR Türkiye organize new event on strategic value of design


26 Mar 2021

ATÖLYE and Harvard Business Review Türkiye hosted “What is design worth?”, an event that explored the strategic value of design for economic and social transformation. The event featured leading design practitioners from around the world and top executives from design-led organizations.


Historically, design is considered as an aesthetic and form-giving act. When we approach design as a creative problem-solving method, it transcends this definition.


Design-led processes lend companies the tools to unlock business opportunities and create new value propositions. Organizations that take design-led actions are proven to increase revenues and shareholder returns—regardless of their industry.


In our day and age, devising a business strategy means facing a cascade of complex decisions. At that point, design comes to the rescue, as it can both help converge to define problems in a sharp and pragmatic way while helping diverge to develop creative and unexpected outcomes.


However, this question remains for leaders and organizations: What problems are worth tackling? In pursuit of the answer, this is where the ability to think across scales and disciplines leads to bolder and more impactful outcomes. At this moment, design has transformed beyond its historical definition and has become one of the most pivotal tools that any business, government, or initiative can utilize.


You can follow this link to watch a recording of the event.