Sonay Ardi Akkar

"Hello, I'm Sonay, a Senior Lead Service Designer and Design Strategist at ATÖLYE. Alongside leading the Service Design Team, in projects I lead, I find inspiration in the people I design for, shaping comprehensive journeys for the audiences of businesses with a planet/human-centric approach. It's the joy of crafting meaningful experiences across all touchpoints that excites me most as a designer.”

Sonay joined ATÖLYE as head of Service Design to actively lead Service Design and Strategy projects. Alongside her deep experience in automotive as an experience designer in Fiat Turkey for years and leading the Togg project (Turkey's first electrical vehicle) in ATÖLYE, she has been enjoying designing new products and services in retail, banking, and insurance. With a human-centered design approach, she enrolled multi-disciplinary teams to innovate and solve business issues with origins in customer experience. Her passion for spreading the design word led her to lecture "service design" and "experience design" at various universities in Istanbul. Additionally, she has been a board member of the Service Design Network, Turkey Chapter since 2018.