We love some products over the other. There are similar reasons behind the popularity of the iPhone or Sony sticking to the same design for their Playstation controllers for more than 25 years. Great use of Design Principles make us fall in love with products and lack of them makes us pull some doors that need pushing. Chris’s design principles presentation focuses on the tent pole of great design and where to find them. The aim is to give awareness, make you notice more good design, tell what is not quite working when you stumble upon bad design decisions and work on your projects with that extra knowledge.