An introduction to Object Orientated UX


November 16, 2021



Open To Public

We’re happy to announce the next Human Centred Design (HCD) UAE Meetup – An introduction to Object Orientated UX.


About the Talk:


Object Orientated UX (OOUX) is a process that helps align UX to work more closely with content and tech in creating experiences by speaking a language that all three teams will understand. It untangles messy experiences and helps create consistency and structure before you even start to wireframe! OOUX allows UX and designers to better understand businesses and complexity and will enable you to work more collaboratively on IA’s and design systems. Brenton will be going through the basic principles of OOUX, teaching you the basics and a new way to think about how you will design your next experience.


About the Speaker:


Brenton is an Experience Strategy Manager who gets the most satisfaction from working in collaborative environments, untangling messy experiences, simplifying peoples lives for the better and discovering those “Ah-huh” moments that impact people’s lives for the best. Brenton comes with a varied background of Skills, including Front-end development and product design but predominantly has worked in UX for most of his career – tackling digital transformation both from the client-side and an agency perspective and leading rapid response teams to MVPs.


Brenton is currently working for Digital labs @ Majid Al Futtaim, leading the future experience strategy for Ski Dubai, And Tilal Al Ghafs Innovation and Xperience Centre.


Over the past 10 years, Brenton has lead teams in launching a variety of products and experiences, including leading the experiences for “Visit Abu Dhabi’s ecosystem travel experience”, “Thailand’s first proof of concept digital banking app”, and “Creating products to help assist design teams to do better work in a company going through a massive digital transformation.”


Proudly from Melbourne, Australia, Brenton has studied communication and interaction design, graduating from Billy Blue Design college in Melbourne. Before arriving in Dubai, Brenton also had the pleasure of working in Canada, where he was able to accelerate his learnings and maturity by learning from a variety of great mentors that pushed him to develop professionally and personally.


If you’d like to join us in person, please RSVP using the following link

If you’d like to attend online, you can access register here to get access to the zoom link.