CreativeMornings Dubai with Rashid Al Awadhi


February 17, 2022


Open To Public

This month’s CreativeMornings theme is “Monumental”. ATÖLYE Dubai will be hosting CreativeMornings Dubai with Rashid Al Awadhi as the speaker on Thursday, February 17 at 8:15 AM (GMT+4). The event will take place both in our ATÖLYE Dubai space as well as on Zoom. Find registration details below.


About the Theme:


When we call something monumental, we mean it as a matter of scale. Societies erect statues and build squares and dedicate memorials to prevent the past from being buried. These structures loom large and cast long shadows. They are meant to endure, to keep our ancestors alive in our memories, but sometimes they dwarf the living and engulf life itself.


What does it mean to think on a monumental timescale? To honor the past in such a way that it paves a path for the unfolding of the present? We have no way of knowing if our memories will outlive us, if they will manage to travel the vastness of space and time. But there are people in the future who will need our stories, stories capacious enough to hold all of our humanity. So what will you bear witness to? What will you leave behind when you’re gone?


About the Speaker:


Rashid Al Awadhi does nothing halfway and -in the process, has consistently ushered in monumental shifts in the way we not only think but also do.


Rashid has over 24 years of Marketing and Communications experience, including various senior-level positions in Middle East based multi-national companies, as well as UAE government entities.


Before being named CEO of the New Media Academy, Rashid was the Senior Vice-President for Marketing and Communications at the Dubai International Financial Center, leading the transition of the organization into Digital Media and Content Marketing.


Prior to that, he founded and managed Barza New Media, a digitally-driven boutique-style consultancy that specialized in the production of social media-driven reality content, with a particular focus on Arabic-centric topics.


Before that, he was the co-founder of “Qabeela.tv” with his brother Mohamed. Together they produced, directed and hosted the award-winning social travel show “Peeta Planet”, which was the first-ever blended Social TV show in the world. The show was powered by Google and supported by twofour54.


In 2009, Rashid became the first Emirati Government Employee to win the prestigious “Communicator of The Year” Award from the Middle East PR Association, and in February 2020 he was voted onto its Executive Board.


He was chosen as one of “The 40 Most Influential Emiratis Under 40” during the UAE’s 40th National Day celebrations and was featured on the Forbes Middle East List of “50 Impactful Marketing and Communications Professionals In The Middle East” in 2020.


To register for the event follow the link.