As the leading digital operator in Turkey, Turkcell’s CX department aimed to adopt a human-centric organizational model while developing products & services. Our learning design-centered project focused on educating and empowering the high-potential employees of Turkcell’s CX teams to lead the customer-centered transformation through the creation of innovative solutions.

Akbank Design Thinking Lab (Akbank DT Lab) is an experiential learning journey designed around the following critical question of how to empower Akbank’s teams to ignite the customer-centered transformation within the larger organization. The project aims to transform Akbank’s high-potential talent to become the enablers of well-designed and holistic customer experiences and to foster cross-departmental relationships between mid-level managers to lead the customer-centered change movement within the organization.

Open Roof Space Project was designed as a pedagogical space with a spatially hybrid program that fosters meeting, making, learning and working. To this end, borrowing from Fuller’s trimtab concept, the project intervened in a lightweight yet effective manner and chose the formerly dormant empty rooftop space of the existing building, measured at approximately 1700 m² within 15000 m². This scale difference allowed for experimentation while offering sufficient room for a critically diverse program.